Simon Woodroffe is a remarkable entrepreneur. His is a story of extraordinary vision and determination. After a successful career in rock music management his life was at a crossroads. Resolutely refusing to take the easy option, Woodroffe took what seemed a massive gamble, creating a business to introduce conveyor belt sushi bars to the UK. The phenomenon of Yo! Sushi was born.

Since its foundation in 1995, Yo! has become more than just a restaurant chain. Its mix of cutting edge technology, powerful branding and a unique experience has made Yo! the Virgin of the dance generation.

In The Book Of Yo!, Simon Woodroffe shares the lessons and secrets of his success. Eschewing the usual hype of personal success books, Woodroffe candidly shares his fears and anxieties as well as his passion and vision.

The Book Of Yo! combines Woodroffe's words with stunning visual imagery and the thoughts of Woodroffe's heroes. It is an amazing journey into the mind of a business superstar.

SIMON WOODROFFE is the founder and creative driving force behind the Yo! Sushi phenomenon. After almost thirty years in the entertainment business, designing stages for the likes of Rod Stewart, Stevie Wonder and The Moody Blues, he moved on to spearhead television deals for some of the world's biggest rock concerts. In 1997 Woodroffe opened the world's largest conveyor belt sushi restaurant, YO! Sushi, a concept that has grown from the total eating and entertainment experience into one of the biggest lifestyle brands to appear for many years.