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What if...you really knew how to organize creativity at work

- not just talk about the need for it?

What if...the answer was to change the way you behave

- not the way you think?

What if...you started a creative revolution at work?

We are all born creative. So why do some people seem more creative than others? The difference is that some of us learn and practice creative habits while others do not. ?What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.

"I loved this book. The behaviours and values that ?What if! so clearly express are ones which we should all aspire to...read it."
Jerry Greenfield, Co-founder Ben & Jerry's Ice Cream

ALLAN, KINGDON, MURRIN, RUDKIN

?WHAT IF!

HOW TO START A CREATIVE REVOLUTION AT WORK

ISBN: 1 84112 068 5

272 PAGES • SEPTEMBER 1999

£12.99 • US$15.95 • PAPERBACK • 7 x 7