Businesses everywhere are investing huge resources to make people more creative. Creativity and innovation are vital to the new knowledge economies in particular - and for all companies to keep pace with the dizzy speed of change. But why do adults need help to be creative? Most young children are buzzing with imagination. What happens to their creativity as they grow up? Why do so many adults think they're not creative (and not very intelligent) and that other people are? What's the real problem - and what should be done about it?

In Out of Our Minds Ken Robinson outlines a three-step process to help businesses make the most of their creative potential and human resources. The first step is to understand what creativity really is and to ensure that those who are meant to develop it understand it too. The second is to provide systematically for discovering and developing individual creative capacities. Finally Robinson shows how companies can change their corporate culture to facilitate, harness and reward creative output.

KEN ROBINSON is a leading force in the development of creativity and human resources and an internationally recognised expert. His reputation is based on his own ground breaking research and leadership in creativity, education and training. In 1999, he was voted Business Speaker of the Year by over 200 European companies. He is also in demand as an inspirational speaker with a unique talent for conveying a profoundly serious message with enormous humor, passion and wit. He speaks to audiences throughout the world on the changing needs of business, education and organisations in the new global economies.